Film making areas

Production 

Production is split into three stages, Pre-production, Production and postproduction. The production process is the making of the film. This process has a lot of components with variables such as, camera assistants and other staff such as catering for the crew and cast.  

 

Pre-production consists of the idea of the film all the way too little tweaks to the script to perfect the plot. Pre-production also consists of casting, planning of locations and script readings. 

Production, is the actual filming and making of the film, including the main expenditure, as the below the line costs can be vast, due to the amount of people on set, and the accommodation of these people. Production is very important to the film making process, as it’s the filming proses, without this stage, there would be no film/footage to release 

Post production, is the proses of preparing the film for release, and includes all factors to do with the film creation, after the processes of filming (Production), this entails things like, editing, sound and special effects. 

For example, Vertical limit, a film made in 2000, by the studio was Columbia pictures, directed by Martin Campbell. Top billed cast includes Scott Glenn, Chris O'Donnell, Bill Paxton. A film about mountain climbers, who have a large accident in the opening scene. Then following mountain climbers, whilst climbing. Due to the harshness of environments within the film, CGI was used to show the mountains in production as shown below in the photo.  

 

 

Marketing 

Marketing is all about creating awareness and anticipation about the release of a film. This can be done through traditional media, this consists of Radio, print and film. New media is an alternative way of Marketing, consisting of the internet (also digital and online).  

There are different elements to a marketing campaign, Word of mouth- social recommendation of people conversing with each other, that can give films hype and interest that remains high for weeks after release. Another element of a marketing campaign is posters, as an image representative of the film is used along with other variables to market the film. Furthermore, a trailer can be used as the most cost-effective form of promotion, used in front of films with similar target audience then film being advertised. Merchandising can also be used to market a film creating other products associated with the film, this can in some cases create a brand such as Disney's frozen. Released in 2013 this film used merchandising to promote the story and film of a young princess, this proved to be so effective that the products sold in relation to the film that they have made around $100 billion from the franchise aspect of this marketing campaign. They did this through making things such as dolls, dresses, watches, castles and many more.  This is showing how especially with children's films such as frozen the marketing process is very important as we can see how the sales in merchandise further promoted the film as every little girl for example wearing a princess dress from the film is effectively a walking advertisement banner. 

 

  

Distribution and Exhibition  

Distribution is the spreading of the film, such as to different video on demand sites (VOD) or in physical DVD or Blu-ray form. Exhibition is the presentation of the film such as premiers and cinema screenings.  

Studios want to keep films in the cinema as long as possible as consumers pay per view, whereas if they buy the DVD for example, they could watch the film with a group of people, this can affect the studios potentially revenue. Studios will first release the film in cinemas (for the longest time possible) they then will release a DVD/Blu-ray version of the film after they feel that they have made as much money as possible in the cinema. Next the film will be released on VOD sites such as Netflix or amazon prime, as the studio will still make money on this stage but not as much a previous stage. An example of distribution and exhibition is that within the 2019-2021 corona virus pandemic, Universal pictures decided to test the well-trodden path by film studios by using the closure of theatres to see if there are other more effective ways of Exabition and distribution of films. They released their sequel to the 2016 film Trolls, Trolls world tour online for around $20 in the summer of 2020 hoping on the fact that the isolation of family's will prompt a new way of consuming media texts. Universal are said to have made over five times the turnover then they did with the original film although the sequel never hit the cinemas. This created waves in the film industry as studios could see the success of troll's world tour and questioned how it has been done, potentially threatening the future of film distribution and exhibition.